A Lesson in Tenacity, Agility, & Grit with “Fresh” the Founder of Richfresh

Patrick Henry, known professionally as “Fresh”, is the founder and creative director of LA-based luxury fashion label Richfresh.

Established in 2018, Richfresh has quickly skyrocketed to being the beloved brand of Hollywood’s directors, actors, and athletes. At the age of 21, shortly after dropping out of college, Fresh opened a tailoring shop in the burgeoning art district of downtown Memphis, TN. Struggling to realize his potential in Memphis, he moved to New York City to further pursue tailoring.

After the market crash, Fresh left New York and moved to Los Angeles in 2013 to work for Ermenegildo Zegna. During his time at Zegna, he became the preferred associate for many high-profile clients due to his unique aesthetic and stand-out personality.

Fresh then made the move to LA, where hard times then struck. By the end of 2017, Fresh was homeless and living in a shelter. But with sheer grit, determination, and brilliance, Fresh branched into making his own designs and cleverly branded himself as a “celebrity tailor”, without even having any celebrity clients. His work spoke for itself though, and A-listers quickly pounced at the chance to have bespoke suits created by Fresh. 

Fresh left the shelter with $300 in his pocket and without any investments or loans, he turned that $300 into $1 million within a year of leaving the homeless shelter. Having over a decade of luxury tailoring experience and being a keen student of color and color psychology, Fresh conceived his aesthetic and created the brand Richfresh. The concept is unique – bespoke tailoring with a brand aesthetic.

With precise tailoring, comfort, and the unique use of color, double stripes, and the famous yellow tab as its hallmarks, Richfresh has become a name celebrated amongst Hollywood and the elite. Fans of the brand now include The Weeknd and his iconic red suit designed by Fresh, John Legend, Billy Porter, Dwayne Wade, Gabrielle Union, Lena Waithe, Blake Griffin, Rick Ross, and more. 

Website: www.richfresh.com
Instagram: @Richfresh 

Pivoting to meet the new demands and constraints of the world during COVID-19, Richfresh founder Patrick Henry (AKA Fresh) and business partner Chase Morgan founded Henry Mask in April 2020.

As COVID-19 gripped America and global medical supplies and face masks ran low, there was no way of obtaining more of what was desperately needed. There were simply not enough manufacturers in the US to meet the demand. Fresh and Chase put their heads together and sought ways they could step up and put their manufacturing resources to use. And thus, Henry Mask was born.

The masks’ unique origami-inspired design, the high level of protection, and their philanthropic message (for every mask purchased, one is donated to medical workers on the front lines and families in need) put Henry Mask on the map. With no investors and done out of total self-funding, Henry Mask made an extremely impressive $1 million in just 5 months.

The colorful masks and their special message have quickly become a hit with celebrity fans including LeBron James, Jennifer Lopez, Michael B. Jordan, Doja Cat, Tracee Ellis Ross, Chrissy Teigen, and more. With a monthly subscription model ($39.99 per month), The HENRY Travel-Mask comes in packs of 4 so that you always have a clean mask handy. Masks are washable and reusable but should be replaced weekly with regular use. HENRY Travel-Masks are made of 3-ply 100% Polypropylene nonwoven fabric with round elastic ear-loops to give you the best protection and comfort when worn. 

Website: www.henrymask.com
Instagram: @HenryMasks 

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