Jamie Kern Lima started IT Cosmetics in her living room and grew the company into the largest luxury makeup brand in the country. She sold the company to L’Oréal in a billion-dollar deal and became the first female CEO of a brand in its history. Her love of her customers and remarkable authenticity and belief eventually landed her on Forbes America’s Richest Self-Made Women list. Today, she’s a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She’s also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence.
In Jamie’s book Believe IT, she shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international best-selling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history.
Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, and the deeply personal and powerful business lessons you too can use to go from underestimated to unstoppable.
With radical vulnerability and honesty, Jamie also shares deeply personal stories of heartbreak and resilience—including accidentally finding out that she was adopted when she was in her twenties, and the reverberations this has had on all aspects of her life.
She also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all little girls who are about to start doubting themselves, and all of the grown women who still do. Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe IT shakes your soul and shows you that you, too, have what it takes to achieve the impossible.